![]() Pro tip: Try using our free customer persona template to better hone in on your ideal audience types to come up with the best angle for your press release.ģ. First time writing a press release? Read our article detailing what a press release is and how to use them. ![]() As you do, incorporate details into your press release’s headlines and text that reflect the angle by explaining why your news matters to your intended audience. Once you’ve found an angle for your story and media pitch, it’s time to start writing your press release. Lifestyle: What types of education, income, residences, and other lifestyle demographics are common to your audience?.Jobs or industries: Are you looking to reach an industry-specific audience? Does your intended reader tend to work in specific types of roles or businesses?.Location: Where are they located (e.g., in a certain city, state, region, country, or worldwide)?.Habits: Do they have specific habits, like doing their financial planning once a year, vacationing in the same location every summer, or shopping for groceries every Friday?.Trust: Who do your potential customers trust? What businesses do they find credible?.Values: What is most important to your target audience? Do they tend to support local businesses or specific causes? What corporate or social values do they look for in brands they do business with?. ![]() Interests: What personal and professional interests does your ideal audience have? What are their hobbies? What do they read or watch?.Keep in mind when approaching the media that the audience is not just journalists, but their readers, listeners, and social media and email followers as well.įinding an angle that will build brand awareness and produce positive media coverage for your story can be challenging. ![]() Download the template below, and use it as you write your announcement.īefore writing a press release, identify the best angle for your story based on the audience you want to engage and the journalists you want to cover your news. It follows the proper press release format structure to ensure that media outlets, journalists, and search engines can find important information quickly. You can also learn how to write an AP style press release by using our template. Not only can they distribute your press release to thousands of journalists and outlets, but they also offer affordable press release writing services by media-seasoned professionals. One way to ensure that your press release follows the correct formatting is to use eReleases.
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